Paid Ads / PPC
E-Commerce ROAS Optimization
Optimized multi-channel campaign architectures, restructuring ad set triggers to scale high-intent consumer checkout volumes.
+380%
Increase in conversion
sales values
The Challenge
The client's e-commerce platform was experiencing stagnant ROAS with rising cost-per-acquisition across Google and Meta ad channels. Campaign structure was flat with no audience segmentation.
Our Solution
We restructured the entire campaign architecture into segmented ad sets by purchase intent, implemented dynamic retargeting funnels, and optimized bidding strategies with automated rules for scaling winning creatives.
Key Results
380% increase in return on ad spend
62% reduction in cost per acquisition
45% increase in average order value
3x growth in monthly conversion volume
Measurable Impact
Services Used
In This Project
More Work
